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Point of View: The Master Key to Your Life

Point of View: The Master Key to Your Life Point of View (POV), often relegated to the realm of storytelling, is in fact a cornerstone of human experience. It's the lens through which we perceive the world, shaping our thoughts, decisions, and ultimately, our lives. Understanding the power of POV is akin to unlocking a treasure trove of personal growth, motivation, and fulfillment. Let's delve deeper into this often overlooked yet profoundly impactful aspect of human existence. The Prism of Perception Our POV is a unique blend of our upbringing, experiences, beliefs, and values. It's the filter through which we interpret the world, coloring our reality with hues of optimism, pessimism, or neutrality. Recognizing that everyone sees the world differently is crucial for effective communication, empathy, and problem-solving. The Impact of POV on Relationships Empathy and Understanding: By consciously considering another person's POV, we foster empathy and create stronger b...
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Crax: A Legacy of Deliciousness and a Look Towards the Snacking Future

Crax: A Legacy of Deliciousness and a 

Look Towards the Snacking Future

Crax, a household name in India, isn't just a brand; it's a chronicle of the country's evolving snacking habits. Owned by DFM Foods, Crax has been a pioneer in the packaged snack industry since 1984. Its iconic offerings, like Crax Rings, Curls, Fritts, and the mischievous Natkhat range, have revolutionized the way Indians snack.

A Bite-Sized History: From Crax Corn Rings to a Snacking Empire

Crax's journey began in 1984 with a simple yet revolutionary concept: the first-ever packaged snack in India – Crax Corn Rings. This marked a turning point in the snacking landscape, offering a convenient and tasty alternative to traditional homemade snacks. Over the next four decades, DFM Foods has consistently delighted consumers with a diverse and ever-expanding portfolio. Their commitment to quality is evident in their state-of-the-art manufacturing facilities strategically located across Ghaziabad, Greater Noida, Kashipur, and Howrah.

Beyond Delicious: Crax's Vision and Mission in the Snacking Arena

Crax aspires to be more than just a snack brand; it aims to be India's ultimate snacking destination. Their vision is fueled by a passion for offering a wide array of innovative and delectable choices, catering to the evolving tastes of a nation. Crax recognizes the importance of taste buds across the country, prioritizing the use of locally sourced ingredients to support regional economies and deliver an authentic flavor experience.

A New Chapter: Expanding Horizons with Advent International

In 2019, a significant development propelled Crax towards even greater heights. Global private equity firm Advent International acquired a majority stake in DFM Foods. This strategic partnership empowered DFM Foods' management and board to drive the company's growth with renewed focus on expanding their horizons and launching innovative new products. The collaboration between DFM Foods' expertise in the Indian market and Advent International's global experience paves the way for an exciting future for Crax.

Cracking Open the Future: Unveiling the Delicious World of Crax

But what exactly does the future hold for Crax? To understand their journey, let's delve deeper into the delicious world they offer:

  • A Symphony of Flavors: Crax boasts a wide variety of products that cater to diverse preferences. From the iconic Crax Rings and Curls to the playful Natkhat range, Fritts, Crunchy Pipes, Pasta Crunch, Cheese Balls, Bowls, Crunchy Noodles, Potato Chips, and Namkeens, Crax has a snack for every mood and occasion.

Conclusion: A Legacy of Flavor, A Future Full of Promise

Crax, with its diverse range of delicious snacks, has undeniably been a game-changer in the Indian snacking industry. Their commitment to quality, innovation, and the use of locally sourced ingredients resonates with consumers across the nation. The partnership with Advent International opens doors to exciting possibilities, paving the way for Crax to not only maintain its legacy but also lead the charge in India's ever-evolving snacking revolution.


Frequently Asked Questions: Crax Decoded

What are the different products offered by Crax?

Crax offers a vast selection including Crax Rings, Curls, Fritts, Natkhat, Crunchy Pipes, Pasta Crunch, Cheese Balls, Bowls, Crunchy Noodles, Potato Chips, and Namkeens.

What is the vision of Crax?

Crax aspires to be the leading snack destination in India, providing a plethora of innovative and delicious choices.

Who are the key players in the Crax team?

DFM Foods' Board of Directors comprises experienced individuals like Hemant Nerurkar, Vipul Prakash, Manu Anand, Sahil Dalal, and Dipali Sheth.

What is Crax's plan for the future?

With the backing of Advent International, Crax plans to expand its horizons by entering new markets and launching innovative, exciting products to cater to the evolving snacking preferences of Indian consumers. 

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